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Brand Valuation: The Economy of Brands By: Jan Lindemann Normal price: 25 Our price: 22.5 + postage Bargain: save £2.5 ! Product code: 16962 ISBN: 1403903565 200 pages Format: Hb Published by: Palgrave MacMillan, 2007 There are no reviews available for this book

Description of Brand Valuation: The Economy of Brands

The value of brands has become an important aspect of the valuation of companies and there have been a number of changes in the methods and application of brand valuation. This book, written by a leading practitioner, provides a comprehensive account of brand valuation and strategic brand management. Examining contemporary ideas such as brand value score cards, brand value insurance and return on brand investment, "Brand Valuation" provides an insight into this area.

Brand Valuation: The Economy of Brands - Chapter headings

Introduction What is a Brand? The Value of Brands History of Brand Valuation Approaches to Brand Valuation Application of Brand Valuation Strategic Brand Management Return on Brand Investment Brand Value Score Card Brands on the Balance Sheet Brand Value for Tax Planning Securitisation Brand Value Insurance How Does the Stock Market Value Brands ? The Leading Global Brands

Authobiography of Jan Lindemann

JAN LINDEMANN is Managing Director of Brand Valuation at Interbrand and a leading practitioner and thinker in the area of brand valuation.