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Commercial Due Diligence The Key to Understanding Value in Acquistition By: Peter Howison Our price: 75 + postage Product code: 22938 ISBN: 9780566086519 280 pages Format: Hb Published by: Ashgate Publishing, 2006, 1st edition There are no reviews available for this book

Description of Commercial Due Diligence

Commercial Due Diligence (CDD) is about telling the difference between superior businesses and poor businesses, which is why this book is a mixture of business strategy, marketing analysis and market research. However CDD is not about the bland application of analytical techniques, it's about understanding how businesses and markets work and what is really important for profits and growth. Commercial Due Diligence is written by someone with over twenty-five years experience of practical strategic analysis who nonetheless has a strong academic grounding. For the first time here is a book that deals with the essentials of strategic analysis with the practitioner's eye. If you are in the business of formulating company strategy, and you want to see how to apply the theories and understand in practical terms what works, when, and what can go wrong, this is the book for you.

Commercial Due Diligence - Chapter headings

Lists of tables List of figures Preface Introduction: What's it all about? Getting started Analytical Techniques: Which market(s) is the target in? Industry Attractiveness Which customers is the target serving? Ability to compete Competitor analysis The new reality CDD in special situations Assessing management Collecting and Presenting the Data Using the output Structuring and planning Interviewing Writing the report Appendix Checklists Report Writing Index

Authobiography of Peter Howison

Peter Howson is a director of AMR International, London's leading Commercial Due Diligence specialist. He has over 25 years of M&A and business development experience both in industry and as an adviser. He gained City Corporate Finance experience at Barings, where he focused on domestic and cross-border deals in manufacturing industries and M&A experience in industry at TI where he was part of the small team which, through 75 acquisitions and disposals, transformed it from a UK commodity supplier into a global specialist engineering company. He has also held senior finance and M&A roles with British Steel and T&N.