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Crisis Management in the Tourism Industry By: Dirk Glaesser Normal price: 27.99 Our price: 25.19 + postage Bargain: save £2.8 ! Product code: 23565 ISBN: 0750665238 352 pages Format: Pb Published by: Butterworth-Heinemann, 2006, 2nd edition There are no reviews available for this book

Description of Crisis Management in the Tourism Industry

The tourism industry is arguably one of the most important sources of income and foreign exchange, and is growing rapidly. However, national and international crises have huge negative economic consequences. Crisis Management in the Tourism Industry aims to illustrate the theories and actions that can be taken to better understand consumer, economic and environmental reaction, in order for the businesses involved to be more prepared for such events. Now in its second edition, this text has been fully revised and extended to include recent events such as Bali, SARS and international terrorism, expanding sections such as: - Terrorism and criminal activities - Risk perceptions and the influencing variables - The stakeholder concepts - Analysis methods- visibility of advantages/disadvantages of methods - Marketing instruments and best practices Written by one of the world's leading experts from the World Tourism Organisation, the book has global coverage, and presents international, up-to-date case studies and examples from countries such as the UK, Australia and USA. The book provides discussion of: - The influential effect of the mass media - How crises effect the purchase decision process - Destination branding/image and its manipulation - Preventative crises management and strategies Crisis Management in the Tourism Industry is an essential guide to explaining how the tourism industry can prepare and succeed in the face of the effects of crises.

Crisis Management in the Tourism Industry - Chapter headings

Introduction to crisis management: Crises spheres of activity Methods of analysis and prognosis Strategic measures of crisis management Crisis planning and organisational measures Crisis management instruments Bibliography Index

Authobiography of Dirk Glaesser

Dr Dirk Glaesser is Chief of Publications at the World Tourism Organization. He is a lecturer at a number of universities and regularly speaks at industry conferences and events. In 2001, he received the academic award of the international tourism fair ITB for his work on Crisis Management in Tourism. He also serves as a senior reserve officer within the crisis management branch of the German Ministry of Defence.