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You are here: - Fashion Marketing -

Fashion Marketing Contemporary Issues By: Tony Hines, Margaret Bruce Normal price: 22.99 Our price: 20.69 + postage Bargain: save £2.3 ! Product code: 19307 264 pages Format: Pb Published by: Butterworth-Heinemann, 2006, 3rd edition There are no reviews available for this book

Description of Fashion Marketing

'Fashion Marketing' is a book of key chapter contributions from renowned academics and practitioners that addresses many of the contemporary issues facing one of the world's largest and most global of industries. With international contributions from the UK, USA and China, 'Fashion Marketing' covers all of the key themes and issues of this area, including: - forecasting - sourcing - supply chain management (demand management) - new product development - design management - logistics - range planning - colour prediction - market testing - e-commerce - strategy Ideal for use on any undergraduate or postgraduate courses in Fashion, Textiles, Apparel and Retailing Management where there is a need to address the topic of fashion marketing, this book will also serve as a useful, informative and authoritative text for senior managers in the fashion marketing industries wanting to gain further understanding of current and future developments within the industry.

Fashion Marketing - Chapter headings

Globalization: an introduction to fashion markets and fashion marketing From analogue to digital supply chains - implications for fashion marketing Developing a research agenda for the internationalization of fashion retailing Retail brand marketing in the new millennium The role of store image in the re-branding of Selfridges Store environment of fashion retailers - a Hong Kong perspective The process of fashion trend development leading to a season Innovation management in creating new fashions The mechanics of fashion Consumers and their negative selves, and the implications for fashion marketing B2C online strategies for fashion retailers The making and marketing of a trend