Initial Public Offering

By: Richard Kleeburg

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Product code: 18018
ISBN: 0324200560
256 pages
Format: Hb
Published by: South-Western College Publishing, 2004, 1st edition

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Initial Public Offering - front page cover image

Description of Initial Public Offering

While the conditions for initial public offerings can come and go — depending upon stock markets and their behavior —the preparation, desire, planning, and expectations of IPOs go on continuously. It is the dream of every entrepreneur to go public and cash out a lifetime’s worth of work. Initial Public Offerings provides an excellent resource for any company, its executive and advisers, considering making the transition from private to public as it uncovers many of the successful approaches and common pitfalls to going public.

Benefits:
• Balanced Scorecard: The author emphasizes that IPO hopefuls need to use a "balanced scorecard" approach — an honest evaluation of the process and consideration of whether an IPO, despite its "glamour", will or will not produce the desired results.
• Step-by-Step Guidelines: Packed with practical advice, the book helps officials decide whether an IPO is a better strategy than other financing alternatives, determine which stock market to use, plan and execute the IPO, and stay on track following the IPO — helping companies reach their true potential for success.
• Long-Term Strategy: The book emphasizes the long-term effects of IPOs — not just the short-term gains. It illustrates how viewing the IPO as just a short-term financial transaction underestimates its far-reaching impact. The IPO should be viewed as part of the valuation process, a means of transforming a successful private company to a successful public company – a company that delivers value to its stakeholders.

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