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Intellectual Property: Valuation, Infringement and Joint Venture Strategies By: Gordon V Smith, Russel L Parr Normal price: 108 Our price: 91.8 + postage Bargain: save £16.2 ! Product code: 21237 ISBN: 047168323x 976 pages Format: Hb Published by: John Wiley & Sons, 2005, 4th edition There are no reviews available for this book Description of Intellectual Property: Valuation, Infringement and Joint Venture Strategies This book is designed to simplify the process of attaching a dollar amount to intangible assets, be it for licensing, mergers and acquisitions, loan collateral, or investment purposes. It provides practical tools for evaluating the investment aspects of licensing and joint venture decisions, and discusses the legal, tax, and accounting practices and procedures related to such arrangements; examines the business economics of strategies involving intellectual property licensing and joint ventures; and provides analytical models that can be used to determine reasonable royalty rates for licensing and for determining fair equity splits in joint venture arrangements. Intellectual Property: Valuation, Infringement and Joint Venture Strategies - Chapter headings Preface PART I: VALUATION 1. Intellectual Property and Intangible Assets in the World Today 2. Defining Intangible Assets and Intellectural Property 3. Defining Intangible Assets and Intellectural Property - Tradmarks 4. Intangible Assets and the Business Enterprise 5. Accounting Issues 6. Tax Issues 7. Valuation Principles and Techniques 8. Cost Approach 9. Market Approach 10. Income Approach: Quantifying the Economic Benefit 11. Income Approach: Timing and Pattern of Receiving the Economic Benefit 12. Income Approach: Evaluating the Risk of REceiving the Economic Benefit and Putting It All Together 13. When Theory Meets Practice 14. Special Valuation Situations 15. Early-Stage Technology Valuation 16. International issues PART II: LICENSING 17. Emergence of Intellectual Property Exploitation Strategies 18. Introduction to Exploitation Strategies 19. Introduction to the History and Economics of Legal Limits on Licensing Intellectual Property Rights 20. Economic Contributions of Intellectual Property 21. Global Exploitation Potential 22. Risks of Exploitation 23. Use of the 25% Rule in Valuing Intellectual Property 24. Licensing Economics and Royalty Rates 25. Determining a Royalty Rate - An Example 26. Dealing with Early-Stage Intellectual Property 27. Tradmark Licensing 28. Licensing Negotiations and Agreements 29. Licensing Internet Assets 30. Another View of Licensing Strategies 31. Joint Venture 32. Unversity Technology Transfer 33. Organizing for the Future 34. Monitoring License Agreements PART III: INFRINGEMENT DAMAGES 35. Lost-Profit Calculations 36. Royalty Rates and the Georgia-Pacific Factors 37. The Analytical Approach 38. Discounted Cash Flow Analysis 39. Market-Derived Royalty Rates 40. Monetary Relief in Trademark Litigation 41. Estimating Damages for Infringement of Agricultural Biotechnology-Derived Products 42. A Review of Court-Awarded Royalty Rates in Patent Infringement Cases (1990-2001) 43. Trademark Damage Trends in the Federal Circuit (1982-2001) 44. Recent Decision: Copyright Infringement Damages Can Be Based on Value of Licenses 45. Trade Secret Damages PART IV: APPENDICES Appendix A: Investment Rate of Return Appendix B: Theoretical Foundations for the Determination of a Fair Rate of REtuen on Intellectual Property Appendix C: The Use and Abuse of Iowa Curves When Quantifying Appraisal Depreciation Appendix D: Financial and Business Information Sources Appendix E: Sample Royalty Rates Information Appendix F: Overview of New Product Diffusion Sales Forecasting Models Index