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Making the Connections Using Internal Communication to turn Strategy into Action By: Bill Quirke Normal price: 55 Our price: 52.25 + postage Bargain: save £2.75 ! Product code: 18618 ISBN: 056608175x 300 pages Format: Hb Published by: Gower Publishing, 2000, 1st edition There are no reviews available for this book

Description of Making the Connections

Companies know that communication with their people is important. However, the road to incoherence is paved with good communications. Internal communication is often less than the sum of parts, because the parts do not fit together. This book looks at what a business needs from its people to succeed, what gets in the way, and the role of communication in helping to bridge the gap. It is designed to help companies link the components of their internal communication together for a more effective result. Making the Connections examines how businesses can use internal communication to achieve differentiation, to improve their quality, customer service, innovation and to manage change more effectively. It describes the why, the what and the how of internal communication - why business needs better communication to achieve its objectives, what internal communication needs to deliver to add value, and how organizations need to manage their communication for best results. Based on extensive international experience of one of the most knowledgeable and leading authorities on internal communication, this book provides a step-by-step approach for creating best practice.

Making the Connections - Chapter headings

Part I Turning Communication to Advantage Valuing communication Improving internal communication Part II Talking Business Creating differentiation Restructuring and rewiring Networking knowledge Part III Changing Communication Making change happen Communicating projects, campaigns and initiatives Part IV Pulling It Together The management of communication Repositioning the role of the internal communication function Information into interaction Measuring impact References and bibliography Index

Authobiography of Bill Quirke

Bill Quirke is one of the leading authorities on internal communication and the management of change. He is Managing Director of Synopsis, an internal communication consultancy that helps organizations to achieve their business strategy through communicating with their people. He is a regular speaker internationally, and is the author of numerous works on internal communication, including Communicating Corporate Change.