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Measuring Internal Communication Normal price: 245 Our price: 232.75 + postage Bargain: save £12.25 ! Product code: 21169 Format: Pb Published by: Melcrum Publishing, There are no reviews available for this book Description of Measuring Internal Communication Do you know the real impact of your communication programs? Measuring Internal Communication is the complete guide to help you get better results from your employee communication. Packed with corporate case studies, this guide shows how organizations plan, implement and measure internal communication initiatives. Each chapter ends with action points you can apply right away. Measuring Internal Communication is the complete guide to help you demonstrate the impact of your communication programs. Packed with corporate case studies from top companies, re-useable templates, statistics and benchmarking information, the manual will take you through from planning to implementation with a heads-up for pitfalls to watch out for and plentiful examples of best practice and ideas that work. Written for the communication practitioner who is short on time but eager for results, no special training is required. Find out how to measure the effectiveness of face-to-face communication, employee publications, corporate intranets, e-mail and voice mail, focus groups and surveys and polls, as well as analyze data, plan communication audits, conduct executive interviews, and use feedback technology. What will Measuring Internal Communication do for you? Find out how you can: - Prove the link between employee and customer satisfaction - Find out how Sears combined data from customer and employee surveys - Use measurement to smooth a merger or acquisition - Learn how Allied Signal and Honeywell used regular surveys to gauge employee awareness during their merger - Maximize your impact with limited resources - See how the Phoenix City Government used measurement to stretch a lean budget - Demonstrate the impact of communication on the bottom line - Hear how Allstate Insurance used measurement to demonstrate communication's bottom line impact - Gauge the effectiveness of leadership communication - Why Motorola put a 60-second survey online to measure CEO communication - Turn your survey data into actionable intelligence - Learn how FedEx developed its survey feedback action plan Measuring Internal Communication - Chapter headings Introduction to communication measurement Using measurement for process improvement Measuring Internal Communication - Strategic partnerships Measuring Internal Communication - Budgets and financial metrics Measuring Internal Communication - Communication benchmarking Measuring Internal Communication - Communication audits Measuring Internal Communication - Surveys Measuring Internal Communication - Focus groups Measuring Internal Communication - Measuring employee feedback Measuring Internal Communication - Measuring employee satisfaction Measuring Internal Communication - Data analysis Measuring Internal Communication - Evaluating leadership and management Measuring Internal Communication - Behavior and trust: measuring for change Measuring Internal Communication - Online measurement Measuring Internal Communication - Contents page