Selling to Win

By: Richard Denny

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Product code: 24094
ISBN: 0749444347
192 pages
Format: Pb
Published by: Kogan Page, 2006, 3rd edition

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Description of Selling to Win

The power of Richard Denny’s message has helped many thousands of salespeople become high flyers and now you can join them! In a very direct and readable style, he explains how to put winning techniques into action. He demonstrates that by improving your ability to communicate with people, you can persuade them to do business with you – time after time.

This fully updated third edition of Selling to Win gives invaluable practical advice on how to:

- make a sale when you are not the cheapest;
- turn your customer into an ambassador;
- build a positive attitude;
- beat the competition;
- close a sale.

If you are determined to make a success of your career in selling, then Richard Denny’s classic book is a must. It is recognized worldwide as one of the most effective and powerful sales-improvement guides ever written.

Selling to Win - Chapter headings

- Selling in perspective
- Planning to win
- Finding the time
- Finding the business
- Getting the appointment
- The rules of professional selling
- The sales presentation
- Closing the sale
- The principles of professionalism
- Giving real service
- Handling objections
- Negotiation
- Letter writing
- Body language

Authobiography of Richard Denny

Richard Denny is one of the UK’s foremost authorities on sales, management training and personal development. Chairman of the Richard Denny Group, he is highly sought after as a motivational speaker at company conventions and conferences throughout the world. He is also the author of Selling to Win, Communicate to Win and Succeed for Yourself, all published by Kogan Page.