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You are here: - The Marketing Gurus -

The Marketing Gurus Lessons From the Best Marketing Books of All Time By: Chris Murray Our price: 12 + postage Product code: 22936 ISBN: 1591841054 288 pages Format: Pb Published by: Penguin Group USA, 2006, 1st edition There are no reviews available for this book Description of The Marketing Gurus Since 1978, Soundview Executive Book Summaries has offered its subscribers condensed versions of the best business books published each year. Soundview’s summaries have won it acclaim as the definitive selection service for sophisticated business book readers. For the first time ever, Soundview is bringing together summaries of seventeen essential marketing classics in a single volume. The Marketing Gurus includes two all-new, previously unpublished summaries - The Tipping Point by Malcolm Gladwell and Crossing the Chasm by Geoffrey Moore. Other featured books include: - Positioning by Jack Trout and Al Ries - Kotler on Marketing by Philip Kotler - The Popcorn Report by Faith Popcorn - The Anatomy of Buzz by Emanuel Rosen - Purple Cow by Seth Godin - Relationship Marketing by Regis McKenna - And more The Marketing Gurus distills thousands of pages into fewer than three hundred, making it ideal for busy professionals, students, and anyone curious about how marketing has evolved.