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Why Most Things Fail And How to Avoid It By: Paul Ormerod Normal price: 8.99 Our price: 8.54 + postage Bargain: save £0.45 ! Product code: 24073 ISBN: 0571220134 272 pages Format: Pb Published by: Faber & Faber, 2006 There are no reviews available for this book

Description of Why Most Things Fail

This is the essential book on why some businesses fail...and how to avoid it. From the best-selling author of "The Death of Economics" and "Butterfly Economics", this is a ground-breaking look at a truth all too seldom acknowledged: most commercial and public policy ventures will not succeed. Paul Ormerod draws upon recent advances in biology to help us understand the surprising consequences of the "Iron Law of Failure". And, he shows what strategies corporations, businesses and governments will need to adopt to stand a chance of prospering in a world where only one thing is certain.