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Forewords by Amory B Lovins, L Hunter Lovins, William McDonough, Michael Fairbanks and Alan AtKisson
This book is about innovation, solutions, competitiveness and profitability. It is also about building environmental integrity and sustainability now and for future generations.
The Natural Advantage of Nations pulls together for the first time a vast literature to demonstrate the need for a new paradigm of sustainable development. The book brings together the work of more than 30 leading thinkers, and fresh evidence from around the globe, to show that the drive for an ecologically sustainable world need not be in conflict with economics and business practices. This book draws a bold vision for the future and tells us how to get there by building on the lessons of competitive advantage theory and the latest in sustainability, economics, innovation, business and governance theory and practise. This is top-drawer reading for business people, economists, engineers, consultants, policy-makers, researchers, students and indeed anyone working to create a better world.
The authors incorporate innovative technical, structural and social advances, and explore the role that governance can play in both leading and underpinning business and communities in the shift towards a sustainable future. Coupled with a companion website, this book builds on from the latest in the business case for sustainability and goes beyond it. This book shows how in a tripartite world where business government and civil society all have power, how each can best play their part and better work together to achieve win win outcomes. The result is nothing less than the most authoritative and comprehensive guide to building the new ecologically sustainable economy.
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