The Common Sense of Money and Investments

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The Common Sense of Money and Investments

By: Merryle Stanley Rukeyser

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Product code: 10233
ISBN: 0471332135
352 pages
Format: Pb
Published by: John Wiley & Sons, 1999

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The Common Sense of Money and Investments - front page cover image

Description of The Common Sense of Money and Investments

Books of investment advice have been around forever, or at least as long as the general public has been playing the markets - which, to most people's minds, is practically forever. So it will come as a surprise to many encountering The Common Sense of Money and Investments for the first time that this classic, published in 1924, was one of the first of its kind. Perhaps even more surprising is how remarkably well it has stood the test of time.

There have been monumental changes in the financial markets over the past seven decades, yet the essentials remain the same: people are still people, with all their foibles, and capital still obeys its inelectable principles. And you will find as you read through this book that its common sense advice on everything from investor psychology to picking stocks rings as true today as it did three-quarters of a century ago.

The Common Sense of Money and Investments - Chapter headings

WHY INVEST? - A COMMON SENSE PROBLEM

A Common Sense View of Money
When to Enjoy the Fruits of Your Labor
Legitimate Objectives of Thrift
Outlets for Surplus Funds
The Mind of the Small Inventor
The Radical and His Bonds

DONT'S FOR INVESTORS - AND A FEW AFFIRMATIONS

Tests of a Safe Investment
Why Not Get Rich Quick?
Investing Without Red Tape
Investment Programs for Rich and Poor
When to Switch from Stocks to Bonds
How to Select an Honest Broker
How to Detect a Security Charlatan
Bucket Shops - and How to Keep Out of Them
High Finance - and the Public Good
Has the Day of Opportunities Passed?
A Formula for Effective Thrift

FINANCIAL KNOWLEDGE AS A TOOL

Secrets of the Financial Page
Some Fallacies of the Investment Column
The Story Behind the Figures in a Financial Report
Soothsayers in Wall Street
Half Truths About Wall Street Affairs
Big Business Flirts with Virtue
Lessons From the Lives of Field Marshals of Industry
The Customer Buys the Plant
Banks for the Impecunious
"One Dollar Down And-."
Avoiding Bankruptcy in the Pantry
Picking Your Employer and Your Job
How to Turn Old Age from a Defeat Into a Triumph
On the Alleged Root of All Evil
Books as Stepping Stones to Business Success

Appendix
Bibliography
Glossary
Bond Yield Formula
Bond Interest Table
Table Showing Return on Dividend - Paying Stocks
Index

Authobiography of Merryle Stanley Rukeyser

MERRYLE STANLEY RUKEYSER was one of the most respected market observers in America for more than six decades. His rise to prominence as a leading financial journalist began in 1920, when, at the age of 23, he was made Financial Editor of the New York Tribune. After a stint at the New York Evening Journal, he spent more than three decades as a nationally syndicated newspaper columnist. He is perhaps best remembered by today's investors for his regular guest appearances on "Wall Street Week With Louis Rukeyser" during the 1980s.