UK retailers must intensify their attempts to help shoppers to understand new “chip and pin” credit and debit cards, according to IT consultant Detica.
Detica has reported anecdotal evidence of retailers refusing to serve customers who present a new chip and pin card but could not remember or refused to use their pin.
The consultant is now warning that such events could lead to long queues and a poor Christmas take for retailers.
“Banks have been contacting customers about the scheme for some time, but the message does not seem to be getting through,” said David Porter, head of fraud and security at Detica.
The new chip and pin cards are intended to combat fraud by having information stored on a microchip which is believed to be more secure than a magnetic strip.
Consumers verify purchases by keying in a four-digit pin number, rather than signing for goods.DeHavilland Information Services plc