Nationwide Building Society has said that its customer service record is an important part of its success.
A spokesperson for the UK's largest mutual said that investments totalling £300 million had gone into improving its branch and call centre network, including adding two new call centres in the past two years.
"The credit card and current account markets have become fiercely competitive in recent years," said Nationwide's Roy Beale. "Delivering excellent customer service is imperative in attracting and retaining customers, who are the lifeblood of the Society.
"Over the past twelve months we have seen a marked increase in the number of people switching to the Nationwide FlexAccount and we recently finished top in a credit card customer satisfaction survey, conducted by uSwitch.com," Mr Beale continued.
"Our employees are committed to putting members' interests first and people realise that at Nationwide you really do receive the type of service hoped for from your financial service provider.
The news comes following a recent survey from Moneyfacts.com, which found that over a third of consumers had moved their credit card, savings or current account because of a poor customer service experience.To read more about banking, click here.
© Adfero Ltd