Britain is beginning to catch the savings bug thanks to rising interest rates and improved access to independent financial advice, Nationwide has claimed.
Just over a third of people are now saving on a regular basis, while 44 per cent more put away some of their spare funds when they can.
But with one in five people failing to save at all, banks still need to give customers better incentives to save regularly.
Over three quarters of people recognised the importance of choosing an account which offers a good interest rate over several years, suggesting that Britons are getting better at thinking about how their savings will mature over the long term.
More than four in five agreed there should be no penalty for withdrawing cash from their savings account, underlining their desire to keep their account flexible.
Perhaps more worryingly, 54 per cent of people thought it was 'very important' or 'essential' that they were able to withdraw cash without giving any notice.
This requirement suggests would-be savers anticipate allowing themselves only a narrow margin of error in their current accounts.
But a separate study from the ifs School of Finance meanwhile warned that a better savings culture needs to be embedded in Britons' everyday financial calculations, as over 80 per cent of Britons admit that they regularly overspend.
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