Premier Direct wins current account award

25 July 2006
Alliance and Leicester (A&L) Bank's Premier Direct online product has been awarded "Best Current Account 2006" by Moneywise magazine.

The UK's best selling personal finance publication also gave the second prize in the category to the A&L Premier account, the branch-based partner in the bank's current account set-up.

In awarding the prize to A&L, the magazine's publisher, Jeremy King, said: "A&L's fee-free Premier Direct account has consistently offered a market leading credit interest rate and highly competitive overdraft rates since its launch.

"Taking this into consideration, alongside the first class customer service offered by A&L, Premier Direct emerged as the clear and deserved winner of Best Current Account 2006."

The criteria used to judge the competition included rates of interest for positive and negative balances as well as levels of customer service.

Mr King cited the Premier account's free travel insurance offer and overdraft interest rate as the stand-out bonuses offered for the A&L product that achieved second place in the poll.

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