Saving becoming more popular amongst women Go compare with our comparison table

Saving becoming more popular amongst women

08 September 2010 / by Rachael Stiles

The number of women who want to save is increasing, while the number of men in the same mood has dropped, according to Legal & General's latest MoneyMood Survey.

More women say they are in the mood to boost their savings accounts now than they were two years ago, rising from 59 per cent to 64 per cent, whereas amongst men, this figure has fallen from 59 per cent to 56 per per cent.

The most common motivations for saving include being prepared for a rainy day, saving for a holiday, a household bill, home improvements, and saving up in case they lose their job.

Further down the list of priorities for building up a savings pot are a new car, the deposit for a house, and saving for a wedding.

The number of men who say they are saving in case they lose their job has increased from 36 per cent to 40 per cent in the last six months, reflecting fears over rising levels of unemployment.

Commenting, Mark Gregory, executive director of Legal & General savings, said "Amidst continued turmoil for the economy it would seem concern over job losses is a key reason for men to save rather than spend.  Four out of ten men say they are thinking of saving in case they lose their job."

The UK is definitely in the mood for saving rather then spending, he said, with 60 per cent saying they are in the mood for saving compared to 23 per cent for spending, but the gender divide has moved.

"Women are clearly the driving force in maintaining the saving habit in most households. The focus of saving appears to be more about meeting short term needs such as paying households bills and more immediate concerns such as saving in case you lose your job," Mr Gregory explained.

"Saving for luxury items such as new clothes or a night out appears further down the list suggesting that people are perhaps putting off these things. And longer term needs such as paying off credit cards, saving for a new car or a deposit on a house appear near the bottom."

© Fair Investment Company Ltd

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