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Yorkshire Building Society cash for votes

03 April 2006
Yorkshire Building Society has taken a leaf out of TV voting programmes and has offered a donation to charity for every vote it receives at its annual general meeting.

Members who vote for the election and re-election of directors and auditors along with the acceptance of accounts will help both their society and charity.

Over 1.1 million borrowers and savers are eligible, meaning that several tens of thousand pounds could be generated for the society's charitable foundation if everyone votes. Chief executive Iain Cornish said: "I’m hoping we’ll be giving a sizeable cheque to our Charitable Foundation so that we may support local charities and good causes that matter to our members, in areas where they live and work."

Shows such as Big Brother are more famous for offering donations due to voting than building societies, but it is part of a novel bid to develop more interest in members.

Online voting has been introduced by the society for the first time, in addition to more traditional means by post and in person.

However, every method will generate 15p each time a borrower or saver casts their vote, something that Mr Cornish hopes will encourage more society members than ever to do.

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