MasterCard reveals rewards are top

14 September 2006
Most consumers in Europe would prefer that their credit card provider offered some kind of reward scheme, finds a survey carried out by MasterCard Worldwide.

Some 73 per cent of consumers polled by the credit card company said that they want a card that will reward them when they use it.

The research also revealed that 48 per cent of people would use the points to treat themselves, with 33 per cent saying they would opt for a weekend getaway, 26 per cent would put the points towards cultural pursuits like the theatre or cinema and 24 per cent choosing garden improvements.

Of the 1,400 cardholders surveyed, however, 65 per cent said they'd prefer a card that offered monetary discounts on purchases, with 59 per cent saying they'd choose combined credit cards that allow flexible use of points.

Head of cobranding at MasterCard Europe Frederic Conrads commented on the findings: "Our research suggests that consumers take a very pragmatic approach to rewards on their credit cards. They want the flexibility to alternate between everyday items, such as money off petrol, and the occasional treat, such as a discounted city break.

"A card that allows them to choose what they want, when they want it, is most likely to be top of wallet," he added.

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