New and improved Apple iPhone may launch today

09 June 2008 / by Joy Tibbs
There is great anticipation among technically-minded types today, as it is thought that Apple's chief executive, Steve Jobs, may launch the second version of the much-anticipated iPhone at a San Francisco conference.

Not only is the new Apple iPhone handset likely to offer a range of new applications and improved features, many pundits are expecting Apple to introduce a price cut. Although the original phone – launched less than a year ago – proved popular, price has acted as a deterrent to some consumers looking to buy the iPhone.

And Apple's decision to reduce the price just months after launching the first model provoked anger among those who had queued to buy the handset and paid full price when it was first released, although these customers were partially reimbursed.

A lower price is expected to boost sales for the new version of the high-tech phone, which enables users to surf the internet and take advantage of entertainment functions, as well as offering the standard handset capabilities.

The upgraded edition is likely to be more lightweight and stylish in addition to offering faster speeds and more advanced software. It may also feature video chat and a global positioning system.

Apple has also been working on making the phone more business-user friendly in the hope that increased use of the iPhone among business people may lift sales of other Apple products, such as its desktop computers. According to the technology firm, it sold 1.7 million iPhones in the first three months of 2008, and is planning to sell 10 million by the end of the year.

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