Virgin Media is extending its 'free' TV offer to customers in areas which are not connected to its cable service, offering the opportunity to access a 'quadplay' bundle of communications products via a set-top box.
The bundle combines broadband, home phone, mobile and TV services, supplementing 8Mb broadband service and Talk Anytime phone usage, as well as 'free' access to 40 Virgin Media TV channels.
"The digital switchover is just around the corner and we can now offer consumers across the UK a simple and low-cost way of making the digital leap, even if they can't get cable services," explained Philip Snalune, managing director of non-cable at Virgin Media.
Digital-only TV will roll out across all areas of the UK from October 2007 as the old analogue signals are taken off the air.
Virgin Media's set-top box is equipped with 'remote eye' technology, meaning it can be hidden from view, and is roughly the size of a video tape, according to the company.
New customers will receive the box free of charge, while existing customers outside cabled-up areas can purchase it for £40.
Find out more about Virgin Media broadband