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AA Life Insurance: Britain is 'a nation of jokers'

31 October 2005
Brits see a good sense of humour as their most important asset, according to a survey by AA Life Insurance.

A survey by the insurance provider found almost a third of Britons value their sense of humour over their hands and even their brains.

AA said that Brits' lust for life made life insurance all the more important.

"All too often, we don’t think to protect the things that really matter, even though we never know what’s just around the corner, said Kevin Sinclair, managing director of AA Life Insurance.

"And although we all value different parts and chapters of our lives, the vital thing is to protect what’s important to you now and in the future, so you can enjoy peace of mind - which is priceless," he added.

Almost a quarter of those surveyed said that watching their children grow up was the most important time in their life.

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