A new study reveals that more than three quarters of UK consumers looking to insure their car and home go online to find the best deal.
The AA claims that 78 per cent of insurance customers use the internet to research insurance premiums.
Many of them go on to buy online, with about 40 per cent of all new car insurance
and about a fifth of home protection actually purchased via the internet.
It's a growing phenomenon according to the AA, revealing an increase in online insurance sales last year of 64 per cent for motor and 50 per cent for home cover.
"Our research suggests that well over 75 per cent of all customers use the internet in some way to research insurance premiums," explains David Tyers, head of marketing with AA Insurance.
Mr Tyers adds that whilst some of them locate deals via the internet and go on to buy insurance over the phone or in person, the number of customers actually buying online is growing fast.
Lower premiums are often a deciding factor in insurers' opting for online insurance, Mr Tyers points out.
"The growth of online cover is certainly contributing towards keeping premiums in check," Mr Tyers points out. Click here to join the online car insurance phenomenon.
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