Bright Grey has announced that it paid out 98 per cent of life insurance claims in the first six months of 2010.
The figures reveal a two per cent improvement on last year, and show that the average life insurance pay out was £77,000.
Kevin Stevens, head of sales at Bright Grey had this to say about Bright Grey life insurance's improved payout rate: "We're aware that there's more to recommending a provider than the payout. Another big consideration is the level of service claimants receive. Advisers need to be confident that the provider they recommend will treat claimants with care and compassion at a very difficult time.
"Traditionally people have thought of life cover only as a commodity product. But the evidence we have witnessed in terms of the take up of bereavement counselling within our Helping Hand service indicates that claimants see this as adding real value. At such a traumatic time in people's lives Bright Grey is proud to be able to offer this additional support."
© Fair Investment Company Ltd