Car buyers could lose out on millions if they fail to haggle for the best price on their new car, a survey by Sainsbury's Bank suggests.
The bank has predicted that 278,000 motorists plan to buy a new car between October 2005 and March 2006, but have no intention of haggling over the price, despite the fact they could save £1,500 by doing so.
A spokesperson for Sainsbury’s Bank, said: "Haggling over the price of a new car can save you thousands of pounds so it is very much in your interest to do this.
"Before buying a car, motorists should have a good idea of what they want to pay and what their limits are."
Sainsbury's are offering an online discount predictor in association with What Car? Target Price.
By consulting the price predictor, buyers can see how much they should be aiming to haggle for when they buy their new car.
Sainsbury's has promised to beat the Target Price calculator every time, sometimes by as much as £3,500, because of deals it has negotiated with manufacturers.
Research by Sainsbury's earlier this year found that UK motorists do not haggle over car insurance either.
The bank found that over five million car owners did not shop around for insurance quotes when they renewed their car insurance.To read more about Car Insurance, click here.
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