Sainsbury's Bank has created a new charter for pet insurance to ensure customers get the best deal.
The financial business has claimed that just 12 per cent of policies meet its criteria, with lots of consumers left inadequately covered and facing big and unexpected bills.
David Pickett, pet insurance manager, Sainsbury's Bank, said: "The charter is aimed to help pet owners make informed decisions when purchasing insurance and to hopefully encourage insurers to review and increase the level of cover they provide."
The charter sets out the minimum cover for cats and dogs since Sainsbury's Bank feels that most policies have not been adapted in line with increasing veterinary costs.
Sainsbury's Bank Pet Insurance has been named as one of Defaqto's best buys and has a five star rating.
Key issues for claimants are behavioural disorders, veterinary treatment costs and dental care.To read more about pet insurance, click here.
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