The Apprentice encourages new business minds

28 May 2008 / by Rebecca Sargent
Thousands of viewers of 'The Apprentice' have found themselves inspired by the show's entrepreneurial slant according to research from Direct Line for Business.

Direct Line claims that 'The Apprentice' could inadvertently be responsible for the next generation of potential entrepreneurs. The research was carried out on viewers of the hit show, and found that 16 per cent were motivated to consider their own entrepreneurial ideas as a result of watching the contestants.

The study indicates that many of the shows 6.4 million viewers have found themselves spurred on to fulfil hidden ambitions. Of those questioned, 18 per cent said they were keen to set up their own businesses and a further 11 per cent expressed an interest in quitting the rat race and the big companies that come with it.

One key motivation for viewers seems to be watching contestants on 'The Apprentice' as they struggle with the tasks set by Sir Alan Sugar. The research showed that 13 per cent of viewers believe they can either do as good a job, or even better than Sir Alan's candidates.

Head of Direct Line for Business, Kate Syred, commented: "Starting up your own business can be both challenging and exciting. Whether you're inspired by a brilliant idea, the lavish rewards shown on the show or simply the desire to be as rich as Sir Alan, it is easy to underestimate what it really takes to run your own business. Only time will tell whether the seeds sown during the show grow into anything concrete but undoubtedly the adventure will be re-invigorating."

Warning of the tasks involved, she continued: "Being your own boss means taking responsibility for a number of things from equipment such as computers, phones and broadband connections to public liability. Research is key: make sure you know what you're taking on, particularly if it might be risky."

Business insurance is a key area where start-ups slip up, Ms Syred continued. "People who set up a business from home believe their standard home insurance will provide cover, when in fact it won't. Loss of specialist business equipment or even loss of income would for example not be covered."

©Fair Investment Company Ltd