The strong Euro has prompted thousands of Brits to look further afield for their holiday destination, and Turkey has emerged as the new hotspot this year, figures from M&S Money reveal.M&S Money
has found a 53 per cent year-on-year sales increase of Turkish Lira, and the number of Brits holidaying in the country is only topped by Germans and Russians.
In 2007, nearly two million British tourists visited Turkey and, according to ABTA (The Travel Association), bookings for this year have seen an increase of 20 per cent.
Fraser Millar head of travel services at M&S, said: "The huge increase in sales of Turkish currency is not surprising, with the relative power of the euro against the pound meaning Brits are getting more for their money by opting for destinations like Turkey.
"This trend is confirmed by the fact that there has also been a large increase in sales of Egyptian currency this year," Mr Millar added.
As Brits increasingly skip traditional destinations in Europe for more 'exotic' and unknown countries, taking out adequate travel insurance
becomes all the more important.
According to figures from the Foreign and Commonwealth Office, Turkey is one of the top 15 countries in which the British were forced to seek consular assistance most often between 1st April 2006 and 31st March 2007. Within this period, 157 British passports were lost or stolen in Turkey and 137 British citizens were hospitalised.
If travel insurance does not come automatically with a current account or a credit card booking, travellers to destinations such as Turkey should ensure they are adequately covered for such eventualities.
© Fair Investment