The fact that credit is more widely advertised and easier to get than savings products is a major reason for Britain's debt problem, claims the Association of British Insurers (ABI).
According to analysts, including the ABI, financial advertisements are more often than not for good credit offers rather than strong savings options and applications for credit have become far easier to complete successfully in recent years.
George Hodgson, director of consumer strategy at the ABI, said: "There are specific issues about how you would encourage people to save more.
"The provision of credit is better than the provision of savings products," he continued. "It is much easier to get credit than to save."
Mr Hodgson argued that this would need to change before Britain could begin to escape from its rut of personal debt.
Lending products have come under scrutiny recently, as the Consumer Credit Counselling Service (CCCS) has unveiled statistics that suggest more people than ever before are suffering from 'extreme debts' of over £100,000 each.To read more about savings and investment products, click here.
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