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Britannia works out football's first division savers

03 August 2007
A building society has kicked off the new football season with research into fans' monetary habits.

Some 80,000 soccer enthusiasts have Save and Support accounts with Britannia - a hoardings deal which sees clubs benefit from the amount their supporters deposit with them.

Top of the league in terms of members are Ipswich Town with 18,000, while Stoke City fans have accumulated the biggest total balance among the team's followers.

And Tim Franklin, managing director of member business at Britannia, commented that this is one competition which Premiership teams do not always win.

"Our figures show that it's the fans of the smaller clubs who are the most loyal when it comes to saving," the expert said.

The 2007 to 2008 football season gets underway at Wembley this weekend, as Premiership champions Manchester United take on FA Cup winners Chelsea in the Community Shield.

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