An increasing number of investors are putting their money into ethical and green investments, according to the UK Social Investment Forum (UKSIF).
Adam Ognall, deputy chief executive of the UKSIF, said while ethical and green investments still represented a relatively small proportion of the market, more and more people were turning to this area of investment.
A Norwich Union study published last month found that over half of British people now thought of unethical living as much of a social taboo as drink-driving.
Being green is now seen as a competitive pursuit by 68 per cent of those questioned and the new way to 'keep up with the Joneses', the report said.
Mr Ognall said market trends indicate an increasing need among investors to make ethical choices..
"There has been huge growth in the in the last year or 18 months and a lot of people are putting money in to green and ethical funds," he said, adding that many ethical investments perform well.
"So these trends are increasing the rise of the green and ethical consumer across lots of different areas," Mr Ognall concluded.
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