Fund sales are on the up as investors' confidence picks up, according to the Investment Management Association.
Their report shows that net retail sales for June were back over £2 billion once again, after a drop in May.
And ISA sales were the highest for nearly 10 years with £3.1 billion for the first six months of 2010.
Julie Patterson from the Investment Management Association, said: "Investors have continued to show their confidence in funds this year, with sales for the first six months of 2010 being only slightly down on last year, which was the highest year on record.
“ ISA sales for the first six months are the highest they have been since 2001. Also investors are diversifying, choosing a wide range of assets as well as different investment regions and sectors."
As well as UK based funds research from Interactive Investor shows that growth opportunities in other markets have been popular for those looking for growth.
The most popular funds so far this year are the First State Indian fund, the Invesco Perpetual Latin America and the Aberdeen Emerging Markets fund.
Rebecca O'Keeffe, head of investment at Interactive Investor, said: “David Cameron is not the only one to take an interest in India as our investors continue to look for more aggressive growth opportunities in established, new and emerging markets.
"Our trading figures for June reflect the year on year increase in investor activity across the industry. Investor confidence remains strong overall with large inflows into funds both inside and outside of the ISA wrappers."
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