ISAs are becoming increasingly popular, according to new figures from the Association of Investment Trust Companies (AITC).
During the first three months of this year, the amount of ISA saving schemes set up has increased by 155 per cent compared to the last three months in 2004.
Daniel Godfrey, director general, Association of Investment Trust Companies (AITC), commented: "The investment trust industry has been producing some strong returns since markets picked up, and there have been a number of innovations in the sector, from discount control mechanisms through to trusts broadening their investment remits."
According to the AITC savings schemes were universally up by nine per cent compared to 2004.
However consumers need to look out for good deals and try to avoid taking a "buy high and sell low" approach, Mr Godfrey advised.To read more about ISA investment click here.
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