People are planning a greener 2008, according to a Friends Provident (FP) survey.
Those aged between 31 and 35 came top of the green aspirations list, with a third of this age group intending to be more eco-friendly across a range of activities.
In second place came the 22 to 25 year olds, with a quarter planning to make green new year's resolutions.
Good intentions include turning off appliances when they are not being used, recycling more and using energy-efficient light bulbs.
And Julia Dreblow, socially responsible investment marketing manager at FP, suggests that the trend will spill over into ethical funds.
"Many people plan to take an ethical approach to their finances too, by reviewing their investments to avoid investing in companies that are not socially responsible," she said.
Recent research by Alliance Trust Savings showed that more than a quarter of sharedealers (26 per cent) consider the ethics of their online investments.
FP introduced the frst ethical investment fund.
Find out more about ethical investment
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