Investors offered new comparison tool by Halifax

14 January 2005
The Halifax has released a new internet search engine, letting investors to find companies according to their favourite brands.

The tool means investors can scan over 2,000 companies on the London Stock Exchange (LSE) or Alternative Investment Market (AIM).

Users type in the name of their preferred brand or sector, and the companies related to the products appear.

If, for example, you typed in "Harry Potter" Bloomsbury Publishing Plc appears. The word "fashion" brings up companies including New Look Group and Debenhams Plc.

"We are committed to stripping away the sometimes scary images of share dealing, and this search engine is another step towards this," said Sue Concannon of Halifax.

"Many investors are keen to buy into recognisable brands but they don't know how to go about it."

To find out how to trade shares online, click here.
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