The latest Legal & General MoneyMood survey shows consumers in a cautious frame of mind.
According to the survey, 56 per cent of adults and 60 per cent of men alone were in the mood to save at the end of February.
Many of the 5,730 adults surveyed have opted for an ISA investment, and are showing increased confidence in their choice.
The number of people with a stocks and shares ISA who are likely to invest more this year has risen from last month's one in seven to one in six.
Julia Clayworth, head of direct marketing in for the retail investment arm of Legal & General, attributes this renewed confidence in part to the fact that the FTSE 100 topped 5000 in February.
"The 'saving' mood seems to be the dominant mood of the country," Ms Clayworth comments.
"It will be very interesting to see next month if this trend continues, particularly if equity markets continue to gain in strength, as investors ponder how to use their ISA allowance in the run up to the end of the tax year."Click here to find out more about ISA investments.
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