Most Britons want to invest ethically, but regularly tell lies to their partners, Friends Provident has revealed.
The company, which runs the ethical investment fund Stewardship, discovered that Britons are more likely to tell white lies to partners than bosses, friends or parents.
But while "white lies" are used to dodge embarrassment on minor issues, on the big issues Britons appear rather more honest.
Three quarters of those surveyed wanted their savings and pension money to be invested ethically.
69 per cent of the population would like financial advisors to take the initiative and ask every investor if they would like to invest ethically, instead of waiting for people to request it.
Women are revealed to be more ethical than men, with 92 per cent of the female population saying it is important for companies to take social, ethical and environmental issues seriously.
"Our findings show that we are far from perfect as a society, but on big issues like the ethical investment of our money, Britain emerges as a decent and responsible country," said Julia Dreblow, socially responsible investment manager at Friends Provident.
"Younger people are, if anything, even more concerned with ethical issues than their parents. I make no comment on the relative ethics of men and women, except to note that there is nothing here that will be a surprise to women."To read more about ethical investment, click here.
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