Research commissioned by Intelligent Finance has shown that increasing numbers of borrowers are turning to the internet in their search for better value loans.
A survey by ICM Research on the company's behalf found that nearly one in four UK adults would go online to look for a loan - an increase of 70 per cent on last year.
Young people are even more prepared to surf the net to find the best deal - almost half (47 per cent) of 18 to 24 year olds said they would use the internet to hunt down competitive loan rates.
In the battle of the sexes, men are streets ahead in using the net for borrowing: three out of ten men said they would use the internet for this purpose, compared with two out of ten women.
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