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Lloyds to release "lowest-rate" loan

29 March 2004
Lloyds have announced their intention to make a new personal loan available to customers at a low interest rate.

A new direct marketing campaign has been created by WWAV Rapp Collins for Lloyds TSB in line with the new personal loan offering.

Among the marketing involved, press, inserts and DRTV will all be used to advertise the loan which Lloyds claims is the "lowest rate on the high street" with 6.9 per cent APR.

Current customers will be sent direct mail including all the details of the loan and a TV ad will include the company's iconic black horse galloping along the sea in locations such as Portugal and South Africa.

Ian Dean, head of sales and retention for personal loans at Lloyds TSB explained to Brand Republic: "The ad clearly sets out the compelling features of our offer, a top rate combined with the ability to defer repayments, along with a wide range of choice on how to apply, whether it in branch or on the Internet."

The campaign begins on April 1st and will feature in tabloid and broadsheet press and terrestrial and satellite television.