First Active mortgages aim to make waves

09 November 2004
New mortgage provider First Active is aiming to become one of the best known brands on the high street.

To aid this charge the company has launched a new range of mortgages under the slogan "The Way Mortgages Are Meant To Be".

Jayne-Anne Gadhia, a managing director at RBS, who own First Active, explained: "We are spending significant sums of money to develop a presence and then maintain it.

"Our aim is to get our name out there as we believe there is a market for our products.

"We have been delighted with the support First Active has received from intermediaries since our initial launch in June.

"The combination of great rates with fast and streamlined set-up service has been a real winner with intermediaries and their clients."

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