Internet-savvy home-sellers slash sale period by one month

18 June 2007
Property sales progress much faster for sellers who use the internet to market their home, research from Alliance & Leicester has shown.

Advertising on websites and constructing your own 'For Sale' signs can expedite the sale of your house by up to one month, the mortgage lender found.

The average sale takes just over three months, whereas homeowners using such 'DIY' methods can cut their selling time to two months.

Although internet use was favoured by eight per cent of people, conventional methods such as placing an advert in a local paper and spreading the word among acquaintances also appear popular.

But home-sellers tend to be more stuck-in-the-mud about their relationship with estate agents, commented Alliance & Leicester's director of mortgages Stephen Leonard.

More than half of us rely on just one estate agent to value our home, he noted, despite the fact that getting a range of views could mean we have a more balanced picture, and ultimately earn more on our home.

But the best efforts of a dedicated home-seller could prove ineffectual if potential buyers are put off by the look of the next-door homes, a survey from Legal & General this week revealed.

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