According to MoneyFacts, the internet-based financial comparison company, Prudential offers consumers the best deals and best customer satisfaction in lifetime mortgages.
Despite entering the market just one year ago, Prudential has already demonstrated a clear commitment to provide quality service in this growing area, MoneyFacts noted, referring in particular to Prudential's Property Value Release Plan.
Ali Crossley, the director of Prudential's lifetime mortgages department, said the company was "delighted" to win the award.
"It's satisfying to see that Prudential has been recognised as the best provider in the market," he said, "offering good value for customers and giving advisers innovative products to recommend to their clients."
Mr Crossley noted that "flexibility" had been one of the key components to Prudential's popularity among customers of its lifetime mortgage range and that the ability to more closely control exactly what happens with one's money was very important to the majority of people.To read more about lifetime mortgages, click here.
© Adfero Ltd