An education expert has revealed how students' choice of university is becoming increasingly commercially driven, governed by concerns about debts and value for money.
David Reynolds, an academic at Exeter University, said that choosing a university was becoming a "key commercial decision" involving parents as well as the students in question.
Professor Reynolds said he was seeing increasing numbers of parents accompanying their children on open days to gauge the value for money offered by the university.
"Today three-quarters, possibly four-fifths of potential students bring their parents," Professor Reynolds stated.
"They look around the town, the halls of residence and get a real sense of what they are getting for their money."
The education expert added that parents were particularly interested in the decorative state of halls of residence, acting as "consumers" and expecting high-quality facilities.Students can be guaranteed good value for money with a student mortgage - click here to find out more.
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