Spring is in the air and both flowers and house prices are blooming in Britain, Halifax Estate Agents has revealed.
A survey released today by Halifax finds that house prices in the majority of the British towns that have won gold medals in the Royal Horticultural Society's annual Britain in Bloom competition are significantly above average.
Twenty-two out of the 32 gold medal-winning towns surveyed have house prices up to 87 per cent higher than the regional average, Halifax states.
Shakespeare's birthplace is as popular as ever - Stratford-upon-Avon showed the largest above average margin, with houses costing about £138,000 more than the regional average.
The similarly stylish and historic town of Bath, another Britain in Bloom gold medal-winner, has seen the strongest performance over ten years, however, seeing a 286 per cent increase in house prices.
Of the 2004 Britain in Bloom winners, Yorkshire & Humber is the region to have seen strongest growth, with prices up 32 per cent on last year.
"The British love affair with attractive towns is as strong as ever, so house buyers are clearly willing to pay a premium to live in picturesque surroundings," says Tim Crawford, group economist at Halifax Estate Agents.
"Civic pride and a commitment to maintaining an attractive townscape have clearly paid off for the Britain in Bloom winners. House prices in these towns are at a premium to those of their neighbours."
Since its beginnings in 1963, Britain in Bloom has grown into the largest horticultural campaign in Europe.Click here to find out more about property.
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