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James Caldwell, Director

James Caldwell, Director

About Fair Investment Company


Fair Investment Company combines unparalleled online expertise and experience with market leading financial services knowledge, established and trusted professional relationships and pioneering creativity to create an online financial intermediary which is unique within the world of savings and investments.


Our diverse range of expertise brings together a deep understanding of the challenges facing both savers and investors as well as providers who are looking to bring compelling savings and investments products and services to market. This allows us to work strategically and help bridge the gap that exists within this constantly evolving environment.


Our clients include individuals, business, charities, trusts, pension schemes and clubs & associations. Where it will help us get the best deal for our clients, we also work with a wide range of strategic partners in order to find the best solution possible.


The world of modern finance is difficult enough without having the extra layer of trying to find a competitive solution. This is where Fair Investment Company constantly works on behalf of its clients and uses every available skill and care to maintain and develop a wide range of savings and investments solutions  and since we are an intermediary, we are not restricted as to who we can talk to and whose products we can consider.


Combining product innovation and value for money with high levels of customer service, our success is best reflected in the high percentage of customers who keep coming back.


Recent Developments

All of us hold at least some of our wealth in cash – and with the recent economic events around the world, it is easy to understand why there is a growing trend of people retaining their hard-earned money in deposit based savings. However, persistently low interest rates and an increase in the number of options available has created a challenging environment for savers, at a time when making the most of the returns available from cash is more important than ever before.


The Savings Maximiser service provided exclusively by Fair Investment Company is designed to meet all of these challenges - managing deposits for savers so that their money can be spread between institutions while ensuring a good return. The Savings Maximiser is available to customers with deposits of more than £100,000.





April 2000 - Fair Investment Company Ltd Number 03980180 (See Companies House for more information)



Fair Investment Company Limited is authorised and regulated by the Financial Conduct Authority (FCA). Our FCA registration number is 192852. You can check that we are registered by checking the FCA website at or by writing to: The Financial Conduct Authority, 25 The North Colonnade, London, E14 5HS.


Number of Website Unique Visitors:

In excess of 200,000 per month

What we offer

(a) Cash Services:


Personal Savings

Comparison of market leading cash savings deals for instant access, fixed rate bonds and cash ISAs - More...

Savings Maximiser service for deposits of £100k or more - More...


Business Savings

We negotiate cash savings rates with leading providers to help businesses get a better deal - More...


Charity Savings

Our charity cash service helps trustees get a better deal - More...


(b) Investment Services:


Personal, Business and Charity Investment

Capital protected and capital at risk defined term plans with cash-back for larger investments - More...


Fund Supermarket:

Up to 100% Discount on initial charges for ISAs, ISA transfers, unit trusts and OEICs - More...


(c) Latest news and information:

  • We publish investment and savings news
  • Regular newsletters to our clients
  • Regular new product and service launches to our clients


What our clients say about us:


"I really do appreciate the level of service and responsiveness Fair Investment Company provided. Big banks ought to learn from that." Mr Gioan, West Midlands


"Your factsheets are wonderful – informative, concise, unambiguous – an absolute delight. Fair Investment have fulfilled a one shop stop in my wants list and have no desire to wander!" Mr Johnson, Powys

"Our dealings with Fair Investment have been excellent – our accounts were set up much more quickly than with traditional institutions, and we are already feeling the benefit of increased interest income." Richard Pendlebury MBE and charity trustee


Charity Giving

Fair Investment Company supports the following charities:


Bethany Children's Trust

Bethany Children's trust is a Christian children's charity that exists to mobilise action on behalf of children at risk around the world. The charity's aim is "to see every child in the world loved, safe, nurtured and free to reach their God-given potential".


Bulgarian Partners Trust

Bulgarian Partners Trust is a UK charity that is involved in building a social, educational and medical centre in Sofia, the capital of Bulgaria. The Centre is being built to provide practical support and care for the marginalised including orphans and the elderly.


Charity Testimonials:


The generosity and effort of those who took part (in the Ben Nevis challenge) is much appreciated and will make a real difference to the lives of children at risk. Our thanks to everyone who climbed" Claire Lanham, Communications Co-ordinator Bethany Children's Trust


 "The long-term commitment of the directors and staff of the Fair Investment Company to helping the most vulnerable people in Bulgaria, Europe's poorest country, has been an inspiration and a great encouragement to us all in the Bulgarian Partners Trust. Despite difficult trading times, Fair Investment Company continues to fund a centre to provide practical support and training for the poorest and most disadvantaged people of all ages and ethnic backgrounds."Geoff Wallis, Secretary, Bulgarian Partners Trust