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The APR is a way of measuring the cost of one credit card against another. The lower the APR the less interest you pay if you are someone who does not pay your bill in full when you get your statement. APR takes into account the compulsory fees levied by the card and interest charged, assuming that, for example:
£1,500 is spent by the cardholder on the first day they have it
The card is never used again
The balance of £1,500 is paid off in equal installments over 12 months
you will pay back more than you spent, depending on the interest rate and fees. Furthermore, the APR may not reflect the way you use your card. If you intend to withdraw cash, transfer existing balances or use the card in foreign exchange transactions then the APR is not a true reflection of the cost of your card, so it could cost you even more. Credit Card Companies are now required to advertise a "Typical APR" which is the rate that at least 2/3rds of people will be charged but for some they may be charged more. Credit card companies will change their APRs periodically but are obliged to give you 30 days notice of any change.