First Direct Internet Banking
First Direct Internet Banking
A division of the HSBC Bank plc, First Direct Internet Banking aims to provide a wide range of banking and finance services to its customers, harnessing the power of Internet banking whenever possible. Examples of First Direct’s products are:
- Internet banking and standard accounts that allow access and flexibility in organising your money. Internet banking is fully integrated with the telephone banking system, and comes with an online security guarantee.
- First Direct Mortgages – Mortgages suitable for all customers, whether as offset, repayment, fixed rate repayment or fixed rate offset. With each tailored to suit an individual’s needs, whether as a first time buyer, house mover, or a person moving their mortgage, First Direct provides a range with competitive rates of interest and features.
- First Direct Loans – Loans ranging from £1,000 up to £25,000 borrowing, with 100% finance with funds instantly available when needed, and a choice of repayment periods. See how this compares to other UK loans using the online loan calculator.
- First Direct Credit Cards – Credit cards in black and gold, offering two different feature sets and both with competitive rates of interest. Both are covered by an interent fraud guarantee and with instant access 24 hours by telephone and online.
Review of First Direct Bank
With 1.2 million customers and 840,000 of those using internet banking, First Direct aims to bring itself to the forefront of UK online banking. Launched in 1989, it focused on being a bank designed around the customer, following their needs and attempting to provide excellent service quality.
With two sites in Leeds and Hamilton, Scotland, First Direct employs 3,400 people with a recruitment process centred on a person’s natural communication skills rather than technical banking skills.