The JPM Global Consumer Trends fund offers investors exposure to a global portfolio of companies that are reaping the rewards of consumer demand and trends. This means that the name of the game is secular growth trends.
To identify these secular growth trends, the fund must concern itself with trying to pick out the structural shifts that occur over time in consumer behaviour. Such indicators that have been used to determine investment trends are; health and age variables, urbanisation and demographics.
The portfolio of the JPM Global Consumer Trends fund is usually composed of around 50 to 70 individual stocks, while the top 10 holdings vary from between 2-5%, based on the conviction of the manager.
You can invest in this fund using our Fund Supermarket and benefit from a 100% discount off the standard initial charge as well as a 0.20% discount off teh standard annual management charge applied by the fund manager.