Fair Investment Company Regional Investment Study Jan-Oct 2010

Region

Regional investment as % of UK wide total

Average investment

Difference between regional investment average and UK average

Difference between regional investment average and UK average as %

East

13.2

£ 9,214.87

£ 2,193.59

31.4

East Midlands

8.1

£ 8,049.86

£ 1,028.58

14.7

Greater London

19.0

£ 6,546.84

-£ 474.44

-6.8

North East

2.9

£ 6,612.92

-£ 408.36

-5.9

North West

5.5

£ 6,655.53

-£ 365.76

-5.2

Scotland

3.1

£ 10,757.74

£ 3,736.46

53.5

South East

17.1

£ 5,561.79

-£ 1,459.49

-20.9

South West

10.4

£ 5,593.23

-£ 1,428.05

-20.5

Wales

5.7

£ 4,778.70

-£ 2,242.58

-32.1

West Midlands

8.6

£ 5,887.20

-£ 1,134.08

-16.2

Yorkshire and the Humber

5.7

£ 11,494.95

£ 4,473.67

64.1

UK

100.0

£ 7,021.28

£ -

0.0



Scots invest 53 per cent more than the UK average, according to the latest research from Fair Investment Company .

The data reveals that nationwide, the average investment into funds and ISAs was £7,021, but in Scotland, investors have saved £10,757, which is 53 per cent or £3,736 more than the UK average.

And it seems those in the north are saving more than southerners generally, because also investing considerably more than the national average were those from Yorkshire and the Humber, who invested a massive £11,494 on average, which is 64 per cent more than the rest of the UK.

Savers in the East also saved more than most – those in East Anglia invested £9,214 on average while East Midlanders put away more than £8,000 on average, which is 15 per cent more than the country as a whole.

Those areas traditionally seen as more affluent saw lower investments – Greater London's average was £6,546, which is six per cent lower than the UK average and in the South East, savers put away almost 20 per cent less than the country as a whole – £5,561 on average.

Those in the South West and Wales were among the lowest depositors in the country, with the Welsh saving 32 per cent below the average at just £4,778, and those in the West Country, investing 20 per cent less than the £7,021 average at £5,593.

"People in Scotland are out-investing the whole of the UK, which I suppose does go along with the stereotype that Scots are prudent with their cash," says Nick Scarrett, Head of Investment and Pensions at Fair Investment Company.

"I think it is interesting to see which regions are saving the most, because you would generally expect to see people saving more in the south, where the wages are higher, but our study shows those in the north are generally saving more."

The majority of the investors in the study invested through stocks and shares ISAs (84 per cent) with the remainder investing into other investment funds. Nick says it is encouraging that people are investing into stocks and shares ISAs, but urges more people to take advantage of their full ISA allowance.

"The majority of the investments were into investment ISAs, which is great, as investing though an ISA is one of the most tax-efficient ways to save, but there are still so many people who are not taking advantage of their tax-free allowances," said Nick.

"In 2009/10, investment ISAs only made up 20.2 per cent of all ISAs – most people only do the cash ISA part – but hopefully the government's announcement that the ISA limit will increase from April 2011 to £10,680 (from £10,200), may encourage more people to start using their full ISA allowance. With savings rates so low, it is well worth considering."






 Product NameISA OptionIncome YieldMore Info
Income Maximiseryes
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Seeks to achieve a target yield of 7% to generate a quarterly income, whilst offering the potential for some long-term capital growth. Save 100% on Initial Charges.
Monthly Income Plus Fundyes
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Popular monthly income fund that aims to achieve a high level of income whilst seeking to maximise total return through investing in high yielding corporate and Government bonds, together with UK equities. 100% discount on initial charges.
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Strategic Bondyes
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Investing in higher yielding assets which will include most types of fixed interest securities, this fund aims to deliver a quarterly income to investors. Save up to 97% on Initial Charges.
Invesco Perpetual Corporate Bond Fundyes
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This highly popular investment fund aims to achieve a high level of overall return with relative security to capital. Income Paid to you twice yearly. Up to a 100% Discount off the Standard Initial Fund Charge.
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Artemis Income Fundyes
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One of the leading UK Equity Income Funds. The Fund managers hunt out companies with strong free cash flow and solid balance sheets. Income is paid to you twice yearly. 100% Discount off the Standard Initial Fund Charge.
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Invesco Perpetual High Income Fundyes
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One of the UK's most popular income funds, the Invesco Perpetual High Income has delivered consistently good long term returns through a variety of market conditions. Income is paid to you twice yearly. Up to a 100% Discount off the Standard Initial Fund Charge.
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M&G Corporate Bond Fundyes
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The M&G Corporate Bond Fund is a conservative ‘blue chip’ sterling fund that aims to produce a higher return than UK government bonds. Income is Paid to you Quarterly. 100% Discount off the Standard Initial Fund Charge.
Jupiter Merlin Income Portfolioyes
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The Jupiter Merlin Income Portfolio fund aims to achieve a high and rising income with some potential for capital growth. Income Distributions are made to you quarterly. 95% Discount off the Standard Initial Charge.
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The value of investments and any return from them can fall as well as rise and you may not get back the full amount invested. Please ensure that you read the Important Risk Information below.

 Important Risk Information:

This website contains information only and does not constitute advice or a personal recommendation in any way whatsoever. The value of investments and income from them can fall as well as rise and you may not get back the full amount invested. The tax efficiency of ISAs is based on current tax law and there is no guarantee that tax rules will stay the same in the future.

Different types of investment carry different levels of risk and may not be suitable for all investors. Please ensure that you read the Important Risk Information for further details. Prior to making any decision to invest, you should ensure that you are familiar with the risks associated with a particular investment and should read the product literature. If you are in any doubt as to the suitability of a particular investment, both in respect of its objectives and its risk profile, you should seek independent financial advice.